Pizza Hut Delivery in the United Kingdom has teamed up with Blippar to launch an augmented reality campaign on the brand's pizza boxes. According to FoodBev.com, the campaign coincides with the launch of the Forza 5 Motorsport Xbox One game.

Pizza Box lids feature a "blippable" image of a Forza 5 car. Customers who download the free Blippar app to their smartphone or tablet can "blipp" the image by pointing their camera to the image. This will allow them to access more content, including game trailers, and win prizes.

Viviane Paxinos, head of business development at Blippar, told the publication that pizza boxes are often underused for marketing. The augmented reality boxes are available until Jan. 12 at 300 Pizza Hut delivery outlets throughout the country.

Read more about mobile campaigns.

Related Content

User Comments – Give us your opinion!
Products & Services

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Features

http://global.networldalliance.com/new/images/products/4541.png

4541/Features

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.