Greenfield Farms Food Inc. announced details from its planned national franchisee program for its Carmela's Pizzeria concept. The company is currently going through a selection process to bring on board a national franchising director.

According to a news release, the Carmela's franchising concept involves three separate business elements including:

  • A full-service dining room menu comprising a Carmela's Pizzeria and including a limited pizza buffet, alcohol and a Sports Grill.
  • A smaller Carmela's Pizzeria with full menu dining room including limited pizza buffet, delivery and carry-out.
  • A Carmela's Pizzeria delivery and carry-out model similar to leading pizza delivery chains.

In addition, there is a Carmela's catering division as a separate business unit that prospective franchisees may add to build sales and profits. A Carmela's Treats walk-up window concept may also be added providing a separate profit center offering ice cream desserts.

Darren Dulsky, president and COO of Carmela's Pizzeria, has been in the restaurant industry since 1976 and worked for Friendly Ice Cream for 15 years as manager, training coordinator and district manager. He also worked for eight years for Sbarro as a senior VP of Operations where he held management oversight for more than 130 units covering 17 states. Dulsky developed the Carmela's concept and opened the first location in 2004.

Ron Heineman, chairman and CEO of Carmela's Pizzeria, has investments in several service-sector companies including Wendy's and Frisch's Big Boy Restaurants. He was previously employed for 23 years as VP of HR and Training with Frisch's Restaurants, operating Big Boy, Golden Corral and other concepts.

"We are excited about rolling out this national franchise concept building on the success we have built with the current Carmela's Pizzeria brand. We have tremendous confidence in our management team to execute the program given our extensive experience in both the franchise pizza and fast-food spaces," Heineman said.

Carmela's Pizzeria Carmela's currently has three Dayton, Ohio, area locations offering authentic New York-style pizza with a fourth slated to open this month.

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