Papa Murphy's has partnered with CBS EcoMedia Inc. to sponsor two WellnessAd advertising programs with the Starlight Children's Foundation for four Sacramento, Calif.-area hospitals: Shriners Hospitals for Children–Northern California, Sutter Medical Center, St. Joseph's Medical Center of Stockton and Doctors Medical Center of Modesto.

A local news event on Dec. 10 kicked off the celebration for the Papa Murphy's donation of two Starlight Fun Center units and five Starlight Tablets for use within the facilities. The Starlight Fun Center mobile entertainment units contain gaming systems that roll bed-side to provide therapeutic play for pediatric patients, according to a news release.

"We understand and appreciate the communities we serve," said Greg Wellington, Sacramento Papa Murphy's franchise owner. "Being able to provide tools for children to stay connected with family is extremely important. We look forward to continuing our relationship with these local hospitals through the Starlight Children's Foundation."

Read more about cause marketing.

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