Chuck E. Cheese's has introduced the 2014 "Let the Good Times Rip!" in-store game, offering every guest the opportunity to win a prize.

From now through March 31, or while supplies last, those who visit a participating store can find a peel-off game piece on every 18-ounce adult-size cup.

According to a news release, prizes include a $5,000 Disney Cruise Line Vacation, XBox One Console, Razor Crazy Cart, PlayStation 4 Console, Chuck E. Cheese's gift cards, board games, tickets and more. Grand prize winners can visit to redeem their prize. Tickets are redeemable at the merchandise counter.

"At Chuck E. Cheese's, we are committed to giving parents every opportunity to celebrate just being together as a family," said Mike Magusiak, president and chief executive officer at CEC Entertainment Inc. "We have put together our best prize pool ever in hopes families will come to our stores to make memories and enjoy a chance to win spectacular prizes."

All value deal meal packages are served with the campaign's 18-ounce adult-size cups. Guests can also purchase additional cups for more chances to win.

Read more about marketing and promotions.

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