The third Annual Whole Grain Sampling Day is set for April 2, and a number of restaurants, foodservice organizations, supermarkets and more have already signed on to participate by offering special promotions or no cost whole grain items to their patrons on that day.

Organized by Boston-based non-profit Oldways and its Whole Grains Council WGC, last year's event encouraged millions of Americans to taste whole grains, according to a news release.

"Most people only need to try a new whole grain to realize they like it," said Cynthia Harriman, director of Food and Nutrition Strategies for the Whole Grains Council and Oldways. "This means that the best way to increase whole grain consumption and nudge people to better health is to find ways to help everyone try more whole grains .We invite the entire food industry to celebrate Whole Grain Sampling Day with us this year."

Among the first partners signed up to participate in this year's event are McDonald's, the National Restaurant Association, Compass Group, Barilla, Healthy Dining Finder, and the American Institute of Cancer Research. Past partners have included Arby's, several supermarket chains, Cooking Light magazine and many manufacturers. There are no fees or contracts in order to join.

Ideas for participation include:

  • Food Trucks. Acting as mobile sampling vehicles, food trucks from across the country are signing on to take part by highlighting whole grain items already on the menu from buckwheat noodles to whole grain breads; sampling brand new whole grain options; providing BOGO offers, and swapping out refined grain choices for whole grain.
  • Restaurants and Foodservice. Brands of all sizes can participate by highlighting existing whole grain menu items; offering a free dessert or beverage when a guest purchases a dish with whole grains; holding a cooking demo with free samples; distributing coupons; and more.
  • Supermarkets. Many supermarket dietitians are planning festivities such as cooking demos; in-store sampling; coupons; scheduling Whole Grain Store Tours; TV appearances and more. Registered Dietitians can sign up for the Oldways Nutrition Exchange and download a free Whole Grain Sampling Day Tool Kit for ideas/resources.
  • Manufacturers. Food companies can take advantage of WGC's Matchmaking Services which connect manufacturers with supermarket partners for sampling and other events; offer special coupons; contribute whole grain products to WGC's blogger ambassador gift packs; run a sweepstakes or giveaway; introduce a new product; or create a special event.

The WGC is listing all participants on its website starting in early February and broadcasting news to its newsletter subscribers and social media contacts. A Twitter conversation is also being held using the hashtag #SampleWholeGrains.

To participate or for more information, contact Danita Boyce, WGC, at 617-896-4880 or Danita@oldwayspt.org.

Read more about health and nutrition initiatives.

Related Content

User Comments – Give us your opinion!
Products & Services

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.