Family owned and operated Rizzo's Fine Pizza Co., established in 1959 in Astoria, Queens, N.Y., has opened its first full-service dine-in restaurant on the Lower East Side of the city. The full-service concept will include the brand's signature thin crust Sicilian squares and Neapolitan round pies, with a choice of 35 toppings.

Rizzo's family's homemade red sauce and ricotta cheese are made and prepared on the premises. Calzoni, stromboli, salads and Rizzo's cannoli, Nutella pizetta and garlic knots are on the menu as well, along with a rotating portfolio of beer and wine.

According to a news release, the décor of the new restaurant pays homage to the original shop still located on Steinway Street, with pieces of cookware used back in 1959 hung on the walls. The staff consists of second and third-generation members of the Rizzo family.

Read more about operations management.

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