Papa John's today launched a systemwide mobile-optimized web site, powered by CashStar, that allows customers to design and purchase customized gift cards and select a specific delivery date. According to a press release, the new digital gift card ordering experience is the first in the pizza space and adds more convenience for customers.

"This is a big win for consumers," said Bob Kraut, Papa John's chief marketing officer. "You're not always at a computer when you remember you missed someone's birthday, or you want to say 'thank you' to someone. This allows you to instantly send a Papa John's digital gift card wherever you are through your mobile device."

Digital platforms now account for more than 45 percent of Papa John's systemwide sales.

Read more about mobile initiatives.

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