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Domino's Pizza raised a record high amount of donations for St. Jude Children's Research Hospital during its 10th annual St. Jude Thanks and Giving campaign, bringing the total amount raised in 2013 to $4 million.

According to a news release, Domino's has raised more than $20 million for St. Jude since the partnership was announced in 2004.

"Domino's stores all across the country joined forces and raised $4 million for St. Jude Children's Research Hospital," said Patrick Doyle, Domino's president and chief executive officer. "I want to thank our customers, team members and franchise owners who worked hard and contributed during the campaign. Together we were able to raise money to support the lifesaving work of St. Jude, benefiting children all around the world."

Domino's customers could donate by ordering the St. Jude Meal Deal — a bundle that included a medium one-topping pizza, a one-topping Handmade Pan Pizza, a 16-piece order of Parmesan Bread Bites, a 2-liter bottle of Coca-Cola and a $1 donation to St. Jude — for $19.99. Customers could also add donations to their orders when ordering over the phone, in stores or online at dominos.com.

Read more about cause marketing.

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