"Moms are telling us a very different story than other groups of diners," Bohan added. "More than anything else, they want great deals on good, basic food that their kids will eat, served in a family-friendly environment."
The survey of 585 moms over age 18 with at least two children at home was conducted online in late May. It has a margin of error of 5 percent at a 95 percent confidence level. Click here for the full report and charts.