Papa John's International Inc., which earlier this year entered into an agreement with the NFL as the Official Pizza Sponsor of Super Bowl XLIV, has signed a three-year agreement through the 2012 season as the Official Pizza Sponsor of the NFL and Super Bowl XLV, XLVI and XLVII. The deal is the largest in Papa John's history and includes category exclusivity among delivery and carryout pizza brands.
"Papa John's has always prided itself as being the preferred pizza of football fans. This sponsorship takes it to the next level," said Andrew Varga, Papa John's Chief Marketing Officer. "This is by far the largest sports-related financial commitment that our brand has made and we believe this affiliation will greatly enhance our brand building efforts over the next three years."
Earlier this year with its sponsorship of Super Bowl XLIV, Papa John's recorded its largest single sales day in the brand's history, selling more than 900,000 pizzas at its 2,800 U.S. restaurants. Extending the NFL sponsorship will propel the brand deeper into the mindset of NFL fans everywhere, beginning with 2010 NFL Kickoff in September all the way through Super Bowl XLIV on February 6, 2011 and beyond.
As a sponsor, Papa John's will be able to use NFL logos and trademarks in its advertising and marketing. These logos include the NFL shield logo, as well as those of marquee league events, such as the Super Bowl, Pro Bowl and NFL Kickoff.
Papa John's is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, Philadelphia Eagles, St. Louis Rams, Tennessee Titans and Washington Redskins.