Domino's UK stores are rewarding patrons who use Foursquare, according to Mashable. Mayors will get free pizza weekly; meanwhile, those who just check in will get a free side dish. The strategy is unusual because there are no dine-in Domino's in the UK.
 
From the story:
It seems a tad out of the ordinary that an establishment that is primarily seen as a delivery service would reward patrons who visit physical brick-and-mortar outlets and check in on Foursquare. We can only presume that the strategy is to increase takeout orders and lower franchise costs associated with delivery.

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