The New York State Restaurant Association (NYSRA), one of the nation's largest restaurant associations, has selected Mocapay as its official mobile marketing provider and will start with a pilot program for the New York City Chapter.
NYSRA will leverage the embedded marketing engine within Mocapay's mobile platform to generate and distribute targeted mobile marketing campaigns for the New York City Chapter to inform its members about legislative issues, industry news, seminar and event updates.
"Mobile is becoming one of the restaurant industry's more effective tools to communicate with customers and drive traffic to restaurants," said Andrew Rigie, director of operations, Greater New York City Chapters, NYSRA, in a news release. "Our relationship with Mocapay reinforces the trend the industry is seeing regarding the need to adopt and integrate mobile technologies, including mobile marketing campaigns to support customer acquisition and retention."
Mocapay will provide NYSRA detailed campaign analytics including full customization of campaigns and promotions through an organization specific dashboard.
"As a resource to more than 8,000 members, the New York State Restaurant Association provides its members insight on best practices and services related to the industry. This partnership supports the readiness of the restaurant industry to utilize mobile technology in providing a new channel for sales and marketing," said Kevin Grieve, CEO, Mocapay.
Mocapay offers its end-to-end mobile platform solution to merchant issuers of closed-loop loyalty, gift and private-label credit, as well as financial institutions that issue open-loop prepaid, debit and credit.