• Consumer concern over sodium not reflected in purchases, NPD finds

Even as the Institute of Medicine has recommended new government strategies for reducing sodium intake, consumers are displaying a disconnect between their concern over the amount of sodium in their diets and actual food choices.
 
According to new research from the NPD Group, the number of Americans consuming low-sodium/sodium-free foods has steadily decreased over the past two decades. In contrast, the level of sodium concern, while still not as high as two decades ago, has risen in recent years, according to NPD's National Eating Trends report.   "In my 30 years of observing Americans eating behaviors, there is often a gap between what consumers say and what they do," said Harry Balzer, chief industry analyst at The NPD Group and author of "Eating Patterns in America." "It's easier to aspire to a positive behavior than to actually do it."   However, in a separate NPD food market research report, "A Look into the Future of Eating," the report projects that the number of individuals who feel "a person should be very cautious in serving foods with salt" will increase by 14 percent by 2018.

Related Content

User Comments – Give us your opinion!
Products & Services

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.