Australian mobile company Insqribe has endowed the local Pizza Hut iPhone app with the ability to display annotations such as store location information on top of the real-world view, according to Mobile Commerce Daily.
 
From the story:
Moving the phone around will show all Pizza Hut stores in the area in their actual physical location, as well as the distance to the store.
Holding the iPhone flat will bring up a map with all surrounding Pizza Hut stores allowing the user to get directions to the store.

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