As an industry first, Dyson's patented Airblade hand dryer is the first hand dryer to earn the Carbon Reduction Label from the Carbon Trust. The Carbon Reduction Label recognizes manufacturers' commitment to the further reduction of their product's carbon footprint - the amount of carbon emissions (CO2 and other greenhouse gases) produced from its materials and manufacture, transport, in-use and end of life.
The Label, established in 2007, is based on PAS2050, the first internationally-accepted product carbon footprint standard. The Carbon Trust only grants their label to companies with a "reduce it or lose it" clause whereby if they fail to reduce the carbon footprint of the product in two years the Carbon Trust will withdraw the certification.
The rigorous process revealed that the Dyson Airblade hand dryer's total lifetime emissions are equal to those created by watching just over 2 minutes of television. Furthermore, Dyson research found that the manufacture of the new polycarbonate-ABS Dyson Airblade produces 50 percent less CO2 emissions than the aluminum equivalent launched in 2007, according to a news release.
"Good design and environmental responsibility go hand in hand," James Dyson, Chief Engineer, said in a news release. "As an engineering company, we are constantly reviewing our machines and manufacturing to deliver better performance using less energy and materials."