• CiCi's extends $3.99 promo to entice lapsed customers

    -
CiCi's Pizza is extending the 25th Anniversary $3.99 buffet pricing offer from March 17-28, 2010.
 
"Our reputation is built on our endless flavor, endless variety and endless value, and we look forward to continuing to celebrate our 25th Anniversary with our guests and providing them with a terrific CiCis experience," said Michael Shumsky, CEO of CiCi's Pizza.
According to a company statement, the limited-time 25th Anniversary price proved to be a very successful way to thank CiCi's loyal guests. The original promotion ran from Feb. 17-28.
 
 
Rather than undercut their business and make it harder to scale prices up post-recession, spokesperson Mele Telitz said the promotion has reintroduced lapsed customers, and proven successful even after returning to the $4.99 price point in between the two promotions.
 
"We saw a 60 percent increase in traffic as a result of the promotion compared to the run rate," she said. "Between the February promotion and now our March promotion, our buffet was at our everyday price of $4.99 varying by location and we still saw positive results."
 
Telitz said after the promotion the brand will return to its "everyday low price" of $4.99 "plus," but also provide guests with new product news, alluding to possible higher-priced premium offerings.
 

Related Content

User Comments – Give us your opinion!
Products & Services

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.