How can pizza operators use that information to their benefit? First they need to make sure their franchise information is completely up to date in basic indexing sources like Yellow Pages and CitySearch.com, from which TeleNav and other GPS products source locational information. If your restaurant isn't listed, said spokesperson Mark Burfeind, it's not going to show up.
But the news also stresses the importance of executives' monitoring brand mentions on user-generated review sites, such as Yelp. Many GPS systems stream that information as a service to users. TeleNav even has its own spot dedicated to user ratings.