Pizza food truck looks to blanket Midwest
Streetza Pizza, a year-old mobile food truck based in Milwaukee, is hatching plans for expansion from Cleveland to Milwaukee, according to business partner Marc Kenneth Krantz. 
 
Krantz said Streetza is looking to deploy between 50 and 100 company-owned vehicles across the Midwest. Team members are currently examining market research to decide where the trucks will be deployed and their routes. 
 
The business operation model will be based on a complex logistical framework that considers many factors to determine a truck's route: Two considerations might include the amount of foottraffic at a given location vs. gas and other overhead costs. The company also is considering cultivating symbiotic relationships with strip mall tenants; Streetza owner Scott Baitinger said many stores have already offered money for the food truck to park and drive traffic to their areas.
 
Baitinger estimates that 60 percent of Streetza's revenue has been directly tied to its social media activities such as Twittering the truck's location. Krantz said social media will continue to play an important role as the company expands. 

Related Content

User Comments – Give us your opinion!
Products & Services

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

PeopleMatter SCHEDULE™

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

ExpressNet

http://global.networldalliance.com/new/images/products/ExpressNet_iix.gif

1428/ExpressNet

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.