ONOSYS, a provider of online and mobile ordering technologies for the restaurant industry, has announced the integration of the Paytronix Systems Inc. loyalty program and gift card management system into its software platform.
ONOSYS is an online ordering tool that manages Internet sales for restaurant companies and adapts seamlessly to the particulars of any menu. Its flexible design allows for the addition of a broad array of supplemental systems and services, such as Paytronix.
"Paytronix is a first-class company serving the guest loyalty and gift card space, and we're proud to have established this partnership," said ONOSYS partner Stan Garber in a news release. "Part of the ONOSYS mission going forward is to provide our customers increased benefits through such alliances."
By usinig the ONOSYS platform, guests can redeem points when they order online or even in the store.
Andrew Robbins, president of Waltham, Mass.-based Paytronix, said teaming up with an online provider puts the company at the first point of contact with restaurant guests who order food online.
"By being integrated with the Web site, we can identify the guest at the earliest point of entry, make them aware of offers or rewards, and enhance their dining experience," said Robbins, adding that Paytronix's software also administers a broad range of e-mail marketing programs. "When we send out an e-mail with a reward, we know who visits, what they spend, and whether they redeem their reward. This kind of detailed information helps our customers create more effective marketing campaigns."