• NAPICS: Point of sale systems integrate interactive media

    Tags: POS
ArrowPom, a Carmel, Ind., based point-of-sale system company, started marketing its new product on the showfloor of the North American Pizza and Ice Cream Show's opening day. Arrow has integrated Repeat Returns' digitized loyalty programs with its classic POS infrastructure for what it is calling a POM or "Point of Marketing" system.
"Point of Marketing is the merger of two very important busines disciplines, point-of-sale combined with fully integrated, powerful, automated, and cash generating marketing features," according to a company statement.
Those marketing features include automatically managed gift card and rewards programs, which are kept track of by Arrow's partnership with Repeat Returns. The information is stored in the POS system, and triggered and deployed when someone's reward information comes up -- a birthday, anniversary, etc.
DiamondTouch was another POS company to unveil a new interactive component at the show. Its latest update, Marquis, integrates Facebook and Twitter access in the POS system so that operators can send a tweet or Facebook update to mobilize fans with immediate calls to action -- such as giveaways or coupons.
The North American Pizza and Ice Cream Show is being held Feb. 21 and 22 at the Greater Columbus Convention Center in Columbus, Ohio.

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