California Pizza Kitchen Inc. announced a new franchise partnership with USC Hospitality, which operates 38 dining concepts on the University of Southern California's two campuses. The CPK casual-fast location is scheduled to open in the new USC Ronald Tutor Campus Center Food Court in the third quarter of 2010.
Students at the university were surveyed about which restaurant concepts they most wanted in the new facility, and California Pizza Kitchen topped the poll with an overwhelming 77 percent of the vote, according to a company release. More than 33,000 USC students will be able to order from a specialized selection of CPK's most popular pizzas, pastas, salads and panini sandwiches as they return for the fall semester.
"Our unique and flavorful menu appeals to all ages and university students will enjoy having our innovative items on campus," said Rick Rosenfield, co-founder and co-CEO of California Pizza Kitchen.
"The USC location will mark the third CPK opening on a university campus within one year. We look forward to building momentum as we further our growth in this segment," added Larry Flax, co-founder and co-CEO of California Pizza Kitchen.