NakedPizza, the New Orleans-based carry-out and delivery pizza concept backed by Mark Cuban and Robert Kraft of The Kraft Group, has awarded a 10-unit area development contract for Louisville, Ky., and surrounding counties to an investment group led by Larry and David Lawyer.
Louisville is also home to the corporate headquarters of industry leader Papa John's and Pizza Hut parent company Yum! Brands.
The area development award is the latest in NakedPizza's 2010 national expansion. In January, the company made awards of 50 units in Florida and 8 units in Colorado. Several more awards will be announced this month.
NakedPizza's business model borrows its operational DNA from successful carry-out and delivery operations like Domino's and Papa John's. Its mission to "hijack" the $30 billion pizza industry with a healthier pizza is based on a twofold mission: making a nutritionally balanced pizza taste good, and designing a scalable business model that delivers consistent returns to investors.
That mantra won the backing of Cuban and Kraft, who helped launch NakedPizza's North American franchise company at the end of 2009. The company is actively seeking partners around the country to round out its area development plans and is forecasting to award contracts for most major U.S. markets in 2010.
The company's signature offering is an all-natural, fortified pizza, made with simple, unprocessed ingredients, informed by science and made affordable and accesible through the proven carry-out and delivery model. Its signature difference is a crust made with a diverse blend of "ancestral" whole grains, seeds and beans fortified with prebiotic fiber and probiotics (live, beneficial, cultures) for digestive health, balance and well being. The sauce, cheese, meats and vegetables toppings are all-natural with no added sugar, trans fats or high-fructose corn syrup.
The company also offers a gluten-free crust and all-natural soy cheese.