Naples Tomato Franchising LLC announced in a release that it has awarded its first restaurant franchise license to EWINE LLC of Southington, Conn., for the Stamford/Greenwich, Connecticut area. Naples Tomato is an award-winning restaurant concept that originated in Naples, Fla. Naples Tomato coined the term "Vine Dining" to describe its uniquely American approach to Mediterranean food and lifestyle, which delivers the value and flexibility of casual dining with the casual elegance of finer dining. 
"The Stamford/Greenwich area is the ideal place for a Naples Tomato because of its affluence and the number of wine drinkers. That's why we targeted the area for our first franchised restaurant," said Jack Serfass, co-founder and co-chairman of Naples Tomato Franchising. "We can't think of a better partner than EWINE LLC. We look forward to having EWINE and the people of Connecticut help us evolve and grow our Vine Dining concept."
EWINE LLC principals have strong track records in building and operating successful businesses throughout Connecticut, including restaurants, long-term health-care facilities, and commercial and residential construction companies.
 
"As food and wine lovers, my wife and I were instantly intrigued when we first ate at Naples Tomato, and we can't wait to bring this experience to others here in Connecticut," said Ed Jamele Jr., president of EWINE LLC. "This area is primed for a restaurant that fits easily into people's lifestyles, with creative food and wine and good value for their dollar. Naples Tomato has many different ways to appeal to guests. There's the wine program with the self-service wine bar, the take-home market, the pasta kitchen, private dining, catering and of course the restaurant itself. And it helps that it's Italian, as I am!"
The new Naples Tomato will open in 2010.

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