"Working with charitable organizations is a cornerstone of Boston's, and it provides an opportunity for local franchisees to engage, support and give back to the communities they serve," said Mike Best, Boston's chief operating officer. "We hope to surpass last year's benchmark of $31,000 as we continue our partnership with JDRF to raise awareness and funding for type 1 diabetes research."
This Valentine's tradition started 11 years ago by Boston's parent company, Boston Pizza in Canada. This will mark the second year the Boston's system in the United States will partner with the JDRF. In 2009, the U.S. Boston's Valentine's promotion raised $31,041 for JDRF.