• Little Caesars Pizza Bowl: marketing boon?

Little Caesars pizza franchisees are hoping the inaugural Little Caesars Pizza Bowl will be a marketing boon, according to Crain's Detroit Business. The Dec. 26 event puts Ohio University up against Marshall University. Despite an unfavorable review of the matchup by Sports Illustrated, Little Caesars' executives hope publicity through the sports event's branding will make the deal worthwhile. So far, promotions have come in the form of in-store initiatives and broadcast commercials.
 
It cost the company $1 million to take over the event. Last year's Motor City Bowl, sponsored by General Motors Co., garnered middle-of-the-road ratings, at 2.5.

Related Content

User Comments – Give us your opinion!
Products & Services

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

ExpressNet

http://global.networldalliance.com/new/images/products/ExpressNet_iix.gif

1428/ExpressNet

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.