Getlowfees.com

  • Little Caesars Pizza Bowl: marketing boon?

Little Caesars pizza franchisees are hoping the inaugural Little Caesars Pizza Bowl will be a marketing boon, according to Crain's Detroit Business. The Dec. 26 event puts Ohio University up against Marshall University. Despite an unfavorable review of the matchup by Sports Illustrated, Little Caesars' executives hope publicity through the sports event's branding will make the deal worthwhile. So far, promotions have come in the form of in-store initiatives and broadcast commercials.
 
It cost the company $1 million to take over the event. Last year's Motor City Bowl, sponsored by General Motors Co., garnered middle-of-the-road ratings, at 2.5.

Related Content

User Comments – Give us your opinion!
Products & Services

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.