CashStar, an interactive gift card and incentives company, announced that Papa Gino's, Inc. has selected its online gift card and incentives platform for its Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches restaurant chains. CashStar's platform enables consumers to purchase gift cards from the restaurants' Web sites that are sent to recipients via e-mail.
With 370 restaurants in the pizza and sandwich categories, Papa Gino's, Inc. recognized the value of offering a more convenient way for guests to order and send gift cards. Rather than ordering standard plastic cards that need to be mailed to recipients, guests can now personalize gift cards online by selecting a design or uploading their own image, adding a personal message, and selecting the denomination and send date. Cards can be sent immediately or at any future date.
In addition, CashStar's unique Offer Management Platform enables Papa Gino's, Inc. to layer promotions onto every gift card transaction. Now, Papa Gino's can create custom programs such as Give One, Get One offers, limited-time coupons, and special offers and promotions. Offers can be displayed on the online gift card purchase page to increase conversion, or can be layered onto the card itself. Offers can be customized to run only during promotional periods.
"Gift cards are an important part of our business and with CashStar, we're now able to offer multiple, convenient ways to purchase them," said Michael McManama, senior vice president of brand development at Papa Gino's Inc. "And with CashStar's proprietary tracking and reporting tools, we're now able to track e-gifting behavior. This enables us to further tailor programs for individual customers moving forward."