Pizza Fusion announced the opening of its first international franchise in Jeddah, Saudi Arabia, through a master franchise development agreement with Samir Food Co. Ltd. The new Saudi Arabian Pizza Fusion is located on Prince Abdullah Street at the Rawoda Star center in Jeddah, Saudi Arabia. Pizza Fusion Jeddah marks Samir Food's first of many locations to open throughout Saudi Arabia with additional locations planned for Jeddah and Riyadh City, in the near future.
Samir Group has a proven track record of successful franchising, which began over 55 years ago. Today, Samir Group distributes and represents over 60 multinational companies worldwide.
"We're proud to open our first Pizza Fusion and look forward to introducing Pizza Fusion's organic menu kingdom-wide as we foster the brand to new heights in Saudi Arabia," said Georges Chaoul, business development manager at Samir Food Co. "We're very pleased with the response we continue to receive from Jeddah residents. The restaurant has been packed with curious customers; their reviews speak praise to the quality and taste of Pizza Fusion's organic menu."
Pizza Fusion's agreement with Saudi Arabia represents its first international expansion. Pizza Fusion is currently considering additional international candidates with demonstrated expertise with growing brands in new markets.