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Localization equals innovation for pizza franchisors
November 8, 2009 - Jennifer Litz
More Americans in the West (32 percent) prefer pesto sauce than those in the Northeast (20 percent).
Thirty percent of Midwesterners pick sausage as their pizza protein of choice; only 15 percent of Southerners echo that sentiment.
Sixty percent of Northeastern consumers prefer brick oven pizza to that cooked in a conventional oven; only 37 percent of Midwesterners agree.
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Southern (50 percent) consumers find buffets appealing, compared to only 28 percent in the Northeast.
SOURCE: 2009 Flavor Trend Report, Technomic
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