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Media company bows out of ad agency Pizza Hut contest
November 5, 2009
Another media organization has dropped out of the runnings to land the Pizza Hut account, according to Adweek.com.
Kirshenbaum Bond Senecal + Partners' CEO Lori Senecal said Wednesday's exit was calculated to concentrate on existing clients — especially their recently landed Vangaurd account, which Nielsen reports spent $30 million on media spending last year.
From Adweek:
Client execs, meanwhile, are holding work sessions with the remaining four contenders this week, according to sources. Pizza Hut previously identified its other finalists as Publicis Groupe's Saatchi & Saatchi in New York, Interpublic Group units Gotham in New York and The Martin Agency in Richmond, Va., and Omnicom Group's Merkley + Partners in New York.Agency presentations are slated for late November and early December and the client hopes to select an agency next month. Lee Anne Morgan & Partners in New York is managing the process, with help from Alan Krinsky.
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