Pizza's Hut's widely showcased iPhone app has reached $1 million in sales and almost 1 million downloads, according to Mobile Marketer online. Bernard Acoca, Pizza Hut's senior director of digital marketing, said the app, which as only been live three months but is featured in the iTunes lifestyle category and on Apple commercials, has effectively targeted the desirable young, tech-savvy market.
From Mobile Marketer:
'We are extremely excited here about the explosive growth we've seen with our iPhone app since its launch 3 months ago — $1 million in sales is pretty substantial for an iPhone app,' said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX.'From an income standpoint iPhone customers tend to be more affluent, and they're in the tech-savvy 18-34-year-old demographic skewing slightly male that we tend to go after online,' he said. 'We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn't the explosive level of growth we've seen with the iPhone app.'
User Comments