Though it doesn't release full numbers to the public, Pizza Patrón said it has posted comparable sales increases each month of 2009, leading to a 5.98 percent third quarter increase over 2008.
The company said that concepts such as Pizza Patrón's new "QSP" or Quick Service Pizza model, which has moved the company closer to the fast-food segment, have helped in its positive growth.
The QSP locations create more viable selling periods throughout the day and allow the company to better compete with fast food chains for lunch and dinner convenience.
In addition, the company's Latin focus gives it a competitive edge in the pizza segment by allowing the brand to share a slice of the Latin life with a wide range of customers. Pizza Patrón has celebrated the diversity of the Latin culture and lifestyle in its stores since 1986, and continues to do so today. According to 2000 U.S. Census data, the United States represents the second largest Latino population in the world, and by the year 2020, one in five residents will be Latino.
Today, Pizza Patrón operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the United States are owned and operated by franchisees.
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