- 56 percent of customers in New York City reported seeing the calorie information in the spring of 2009, an increase from just under 8 percent in 2007, when just Subway restaurants posted such information for a few menu items.
- The number of calories purchased at Subway increased significantly, which was attributed to the increase in the percentage of customers purchasing 12-inch sandwiches, from 28 percent to 73 percent during the study period. This rise occurred when Subway was conducting its "$5 Foot-long" advertising campaign, suggesting that effects of calorie labeling may be overcome by intensive marketing of large portion sizes.
"These results are exciting new findings suggesting that more consumers are seeing and using calorie information and that calories have declined in some of the city's largest chains," said Lynn Silver, assistant commissioner of the Bureau of Chronic Disease Prevention and Control in the DOHMH. "Dietary change is likely to come gradually; it will start with consumers interested in making informed, healthy eating decisions, and we hope industry will respond by offering more healthier choices and appropriate portion sizes."