Zpizza, a health-conscious, Laguna Beach-based pizza chain, says it has dramatically increased brand awareness by using GoRecommend, a Facebook application that drives retail location traffic by turning customer experiences into a marketing tool. GoRecommend was engineered by Empathica Inc., a provider of Customer Experience Management solutions to international brands.
GoRecommend uses an automated referral process: After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation on Facebook. The location-specific content will automatically appear on both a brand's Facebook fan page and a user's profile page.
"By using GoRecommend, leading U.S. companies like zpizza have already seen an average of more than 5,000 positive brand impressions generated daily," according to a press release from Empathica.
Now Mike Amos, president and CEO of Empathica, and Chris Bright, CEO of zpizza, will host a complimentary webinar next Wednesday to introduce the possibilities of the tools to others.
The session, held Oct. 14 from 1 p.m. to 2:00 p.m. Eastern time, will detail this and other Customer Experience Management solutions and trends. Zpizza representatives claim to have used CEM techniques to grow their customer database by more than 22 percent in less than a year and drive retail location awareness and traffic, via social media networks.