In honor of the launch of its four new sandwiches, and just for fun, Domino's consulted an astrologer to see if consumers' zodiac signs influence their food and sandwich preferences.
For the analysis, Domino's partnered with Steve Weiss, author of Signs of Taste and president of Straightforward Communications, a marketing and research consultancy specializing in consumer demography and trends.
"My interest in food astrology grew out of a talk on menu trends I once gave to the National Restaurant Association," Weiss said. "I surveyed hundreds of professional and amateur 'foodies' regarding their menu preferences and, as an afterthought, I asked everyone to note their birth dates. When I eventually tabulated the results by astrological sign, I was amazed and delighted by some real correspondences among the various signs."
Check out the highlights below and then view the expanded profiles on Domino's Facebook page.
Aries (March 21 to April 19) is The Energizer, who enjoys food with extreme flavors and temperatures.
Recommended Domino's Sandwich: Buffalo Chicken
Taurus (April 20 to May 21) is The Pleasure Seeker who loves foods that are totally indulgent.