Domino's Pizza is seeing a surge in revenue from its mobile commerce platform, according to a story on the news site Mobile Marketer.
 
Domino's plans to increase its investment in the mobile channel going forward. In addition to promoting its mobile site Via its Web site and e-mail blasts, the company is also running banner ads on top mobile Web sites in the United States.
 
According to the story:
"Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come," said Rob Weisberg, vice president of multimedia marketing at Domino's Pizza, Ann Arbor, MI. "A major growth agent for our company over the last few years has been online ordering in the digital space.
 
"As more consumers are walking around with smartphones, mobile will be an increasingly major area of growth for the organization," he said. "Mobile commerce today in the U.S. is still in its infancy, but it's growing at an astounding rate.
 
"A lot of what we get to see that's occurring in our Asian markets and places like Iceland—mass consumer adoption of mobile commerce—it's a crystal ball for what's to come in the U.S. market."

Related Content

User Comments – Give us your opinion!
Products & Services

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Features

http://global.networldalliance.com/new/images/products/4541.png

4541/Features

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.