Domino's Pizza is seeing a surge in revenue from its mobile commerce platform, according to a story on the news site Mobile Marketer.
Domino's plans to increase its investment in the mobile channel going forward. In addition to promoting its mobile site Via its Web site and e-mail blasts, the company is also running banner ads on top mobile Web sites in the United States.
According to the story:
"Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come," said Rob Weisberg, vice president of multimedia marketing at Domino's Pizza, Ann Arbor, MI. "A major growth agent for our company over the last few years has been online ordering in the digital space.
"As more consumers are walking around with smartphones, mobile will be an increasingly major area of growth for the organization," he said. "Mobile commerce today in the U.S. is still in its infancy, but it's growing at an astounding rate.
"A lot of what we get to see that's occurring in our Asian markets and places like Iceland—mass consumer adoption of mobile commerce—it's a crystal ball for what's to come in the U.S. market."

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