ANN ARBOR, Mich. -- Domino's Pizza recently teamed up with House Party, a company that specializes in finding consumer advocates to host in-home parties where a brand or product is at the center. Approximately 30,000 people were treated to a sampling of Domino's newest line of specialty pizzas at 2,000 parties across the country on June 20.
"We heard from House Party that they had a record number of people vying to be Domino's party hosts," said Tim McIntyre, Domino's Pizza spokesman. "We think our specialty Domino's American Legends pizzas taste terrific and knew this would be a great way to sample thousands of people in a single night."
The Domino's American Legends House Parties built buzz before, during and after the event through a customized online community space. The hosts were asked to recount their party through photo and video downloads on the House Party Web site as well as post detailed blog entries. There have been 5,804 blog posts by House Party hosts, as well as 5,717 photos and 18 videos uploaded from the parties on the Domino's American Legends party page.
Domino's American Legends are available at all continental U.S. stores in seven varieties at a special promotion price of $12.99 for a large or $10.99 for a medium.