• American Clearinghouse unveils online mapping tools

LOUISVILLE, Ky. -- American Clearinghouse has unveiled new Web site tools to help direct mail clients target specific areas and groups. By using the interactive advanced mapping technology featured on the Web site, users can obtain precise online counts in seconds. All of these features are now easily accessed from the company's streamlined home page.
 
Demographics for direct mailing lists can be selected using the site's freeform mapping tools. Criteria can be narrowed down by state, county, zip code, carrier routes, metropolitan areas, specified radii from a particular address and more. The targeted population group can then be narrowed down, via drop down list, for criteria such as age, birth date, dwelling type, household income, language spoken, relationship status, and even for such things as owners of bank or retail cards and online accessibility. Following selection of the desired criteria, mailing leads can be immediately purchased for download.
 
The site also offers even more precise technology which allows users to draw their target areas on a map and offers an online drive time feature, as an alternative to radius selections.

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