• How can restaurant operators leverage online ordering?

    -
How can restaurant operators leverage online ordering?
Online ordering is taking over the restaurant industry as another way operators can add brand value. 
 
According to a recent survey by Food Action Group, 87 percent of consumers said they plan to use the service more. Fifty-six percent of respondents said they use the service because they are time strapped while 24 percent said they prefer the service because it alleviates having to leave a tip.
 
Online ordering gives consumers the ability to order food without the hassle of telephone calls, and the service caters to a generation that favors Internet communication.
 
We caught up with Keith Franklin, national sales manager for OrderUp.com, at the 2009 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago. We asked Keith, "How can restaurant operators leverage online ordering to reach the next generation of consumers?" Listen below for Keith's response.

Related Content

User Comments – Give us your opinion!
Products & Services

Mexican-Style Meats

http://global.networldalliance.com/new/images/products/6795.png

6795/Mexican-Style-Meats

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.