Online ordering is taking over the restaurant industry as another way operators can add brand value.
According to a recent survey by Food Action Group, 87 percent of consumers said they plan to use the service more. Fifty-six percent of respondents said they use the service because they are time strapped while 24 percent said they prefer the service because it alleviates having to leave a tip.
Online ordering gives consumers the ability to order food without the hassle of telephone calls, and the service caters to a generation that favors Internet communication.
We caught up with Keith Franklin, national sales manager for OrderUp.com, at the 2009 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago. We asked Keith, "How can restaurant operators leverage online ordering to reach the next generation of consumers?" Listen below for Keith's response.