LOUISVILLE, Ky. -- Papa John's customers can visit a new Web site that allows them to participate in the company's new "augmented reality" feature. Augmented reality is an online application that allows the user to interact in real-time with computer generated imagery. For Papa John's, customers can log on to the site, download and print an icon of the 1972 Z28 Camaro that founder John Schnatter sold 25 years ago to open his first restaurant, and virtually drive that same Camaro when the image is recognized by a user's webcam.
While driving, customers will be granted discounts to future Papa John's purchases, displayed on virtual billboards along the virtual road. Next month, the same icon will be available on the bottom of pizza boxes.
For those without a webcam, the Papa John's augmented reality application will also be featured on the site as an interactive flash demonstration. The site will also include a guide and video demonstration on how to optimize the augmented reality experience.