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Boston Pizza partners with targeted media firm
Zoom Media Inc. has partnered with the Boston Pizza chain across the province of Quebec. Zoom Media's sales and venue development teams have been working closely with Boston Pizza for more than six … -
Pizza Hut named Brand of the Year for TV campaign
The chain benefited from promoting innovation, such as its Big Dinner Box and new P'Zolo sandwiches.- Alicia Kelso -
Canadian Topper's Pizza selects SickKids Foundation as charity
Ontario-based Topper's Pizza has teamed up with the SickKids Foundation as part of the company's corporate social responsibility program. "As a family-run business with strong family values, it makes … -
Hunt Brothers signs NASCAR sponsorship deal
Hunt Brothers Pizza will sponsor two of Richard Childress Racing's NASCAR Nationwide Series teams as well as the No. 29 NASCAR Sprint Cup Series team with Kevin Harvick through a multi-year … -
Commentary: Social Media Part 2: Devices and their virture
If you've read part 1 of this series, you'll probably remember the picture I drew of the typical social media user: A woman, middle-age or approaching it, middle income, with at least some college … -
Domino's gives free Coke with eviction notices
Domino's UK is the official eviction night partner for Big Brother, a reality television series that runs on Channel Five in England. The merchandising arrangement between Domino's and Coca-Cola … -
Pizza Inn announces sweepstakes winner
"Get your sea legs ready" is what Pizza Inn representatives told Ruston, La. resident Eugene Pangilinan, when they showed up at his house Aug. 12 to tell him he had won a Caribbean cruise in Pizza … -
Pizza Hut upgrades iPhone app
Pizza Hut Australia has released an upgraded version of its iPhone mobile app that includes an augmented reality function. "By pointing the camera's phone in a certain direction, you can identify the …- Cherryh A. Butler -
Buddy's celebrates 65 years with new pizzas
Detroit-based Buddy's Pizza is celebrating its 65th anniversary with new pizzas flavors, including a tribute to Kid Rock and the Detroit Zoo, according to the Detroit News. The company now has about … -
Pizza Hut has the power of persuasion
A new study shows that Pizza Hut's ads persuade Americans better than any other pizza chain. Ace Metrix ranked pizza chains' ads based on a consumer survey of persuasiveness. According to the … -
Cassano's goes over the 'Edge'
Ohio pizza chain gets creative with pizza and marketing.- Cherryh A. Butler -
Domino's: Tell us how you really feel (video)
Domino's Pizza isn't afraid of a little criticism. In fact, the 500,000 people who pass daily through Times Square in New York will see customer complaints and praises as the company posts direct … -
UFC wrestles its way into Boston Pizza
Boston Pizza has entered into a multi-year sponsorship agreement with Ultimate Fighting Championship (UFC) making the casual dining chain the organization's official sports bar and pizza in Canada … -
Toluqueña pizza available at Pizza Patrón
Pizza Patrón has a hot summer pizza to entice its customers. The Toluqueña pizza, a three-meat combination of pepperoni, ham and the company's new chorizo, will be available through … -
CiCi’s gives mustard, ketchup, pickles new home
CiCi's Pizza is debuting its American Classics Line by rolling out a Cheeseburger Pizza to all of its restaurants nationwide this month. It features ground beef, cheese, fresh chopped pickles and … -
Commentary: When is a brand good enough?
By now, most people in the industry have probably digested the results of Consumer Reports magazine's rating of 53 "fast-food chains." I was extremely proud of the results for Firehouse Subs, given … -
They go together like pizza and oil?
Pizza Hut Pakistan and Pakistan State Oil (PSO) have deepened their strategic partnership by agreeing to give Pizza Hut visibility at more than 150 PSO outlets across the country. The latest … -
Growing chains prove being different equals success
Several pizza concepts make Technomic’s list of Top 50 fastest-growing chains.- Cherryh A. Butler -
Commentary: Social media: Brand aid … or brand illusion?
Can social media be compared to the first Internet bubble of 2001?- Lori Walderich -
Dancers 'flash' to help market Domino's
A flash mob of 150 dancers helped Domino's Pizza Australia unleash a social media campaign to whip up excitement about its refreshed Hawaiian pizza recipe. The dancers descended on Westfield Centre …
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