By Gary Schwartz My mobile pitch has always been "put an M in front": Take existing retail and Consumer Package Goods (CPG) processes like end cap, spiff, coupons, loyalty and POS and put a mobile …
Stevi B's Pizza has announced that Allyson K. Smith has been named chief marketing officer for the brand. In this position, Smith will lead all strategic brand efforts including brand management …
Pizza Patrón has announced that it has entered a strategic partnership with Fishbowl Marketing, a provider of e-mail and online guest marketing solutions for restaurants. "By the end of 2010 …
Domino's has debuted a new promo in its recent lineup of transparent marketing spots, which started last fall with the "Oh Yes We Did" campaign that showcased complaints about its former pizza recipe …
Food Network star Ted Allen and Rich Eisen of the NFL Network have participated in the ultimate taste test: helping narrow down a field of more than 12,000 Facebook entries in the Papa John's …
Customer experience consultant Mike Wittenstein got pizza executives' juices flowing at the recent Pizza Executive Summit, prompting them to write down their "No. 1 marketing tip that really rocks …
It is an oft-cited stat that a majority of restaurant business comes from a fraction of its traffic – the frequent regulars. That makes new customer acquisition five times more expensive than …
This week's Pizza Executive Summit attendees took advantage of the niche expertise of its top-level executive makeup by engaging in smaller breakout sessions. The resulting hands-on "Brain …
With a landslide victory at the polls, pizza lovers across the country have united to keep Pizza Hut's $10 Any Pizza deal – any size, any crust, any toppings for just $10. From May 11 through …
Pizza Patrón has announced that it is launching ¡Fútbol-Gana!, its World Cup online sweepstakes in which Pizza Patrón fans have a chance to win one …
Papa John's International Inc., which earlier this year entered into an agreement with the NFL as the Official Pizza Sponsor of Super Bowl XLIV, has signed a three-year agreement through the 2012 …
This year's Pizza Executive Summit will be characterized by a strong emphasis on social media, not only covering the topic in sessions, but also making it a part of the way the conference is …
Papa John's is asking customers to sum up their "dad's character" in 140 characters or less on Twitter for the chance to win a year of free Papa John's pizza. To be eligible for the grand prize …
What do you get when you take the food truck movement, savvy marketing and the growing frozen pizza market? Palermo Pizza's new online media-rich "Square vs. Slice" campaign. Palermo's Pizza, the …
Domino's UK stores are rewarding patrons who use Foursquare, according to Mashable. Mayors will get free pizza weekly; meanwhile, those who just check in will get a free side dish. The strategy is …
WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world, launches today in front of more than 1,000 technologists, entrepreneurs and venture …
This June, Stevi B's Pizza will celebrate the summer season with the debut of its latest specialty dessert pizza, the Lemon Drop. The Lemon Drop dessert pizza is made of a lemon crème …
Punch Pizza is giving away part of the 2,000-pound shipment of bufala mozzarella it has just received from Italy. The Twin Cities-based Neapolitan pizzeria concept has posted a coupon on flickr that …