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Little Caesars adds Detroit-style deep dish pizza to the menu
Over the weekend, Little Caesars Pizza took to its social media channels to introduce its new "Deep! Deep!" Dish pizza. Some fans questioned the chain's timing with the announcement, wondering if it … -
Pizza chains tip off March Madness promos
Brands are betting on both No. 1 seeds and Cinderella upsets.- Alicia Kelso -
Little Caesars promotion banks on March Madness Cinderella
Little Caesars is offering basketball fans a chance to receive a free order of Crazy Bread at participating restaurants on April 8 if the NCAA Men's Basketball Tournament features a Cinderella upset … -
Chick-fil-A, Dunkin' and Sonic earn high customer service scores
Based on a study of 10,000 U.S consumers, the Temkin Experience Ratings released the top 12 companies for customer service. The survey included 246 companies across 19 industries. Based on the … -
Little Caesars focused on suburban, rural markets for growth
Little Caesars outlined a new franchise growth plan that entails small suburban markets, as well as rural communities. According to Wicked Local, those targeted markets include Danvers, Mass., and … -
Little Caesars makes big perception gains in 2012
The company finishes in the top 5 after taking its marketing message national.- Alicia Kelso -
Little Caesars jumps into mobile advertising space
Little Caesars Pizza is now running a mobile advertising campaign through Pandora's iPhone app to showcase promotions and products. According to Mobile Commerce Daily, the brand has been accelerating … -
Little Caesars honoring military members with free Crazy Bread
Little Caesars Pizza is offering a free order of Crazy Bread to all U.S. armed forces veterans and active military members on Veterans Day, Nov. 11. "Little Caesars is thankful to all of our veterans … -
Little Caesars launches pizza cones to raise funds
Kits include pepperoni pizza cone ingredients and two dessert options and are not available in stores. -
Little Caesar's franchisee recognized for extraordinary customer service
Rarely does an act of customer service go so far above and beyond the basics that it generates a specific shout out on a popular advocacy site such as The Consumerist. That's exactly what happened … -
Former Little Caesars vice chairman dies
Little Caesars executive Charles P. Jones has died at the age of 82. According to the Detroit Free Press, Jones first owned a Little Caesars store in the Pontiac Township suburb of Detroit in 1967 … -
Little Caesars' new marketing campaign bets on reverse psychology
Little Caesars has introduced a new marketing campaign asking customers not to call the chain to order a pizza. The attempt at reverse psychology encourages guests to choose carry out instead for its … -
Little Caesars to sponsor bowl game through 2013
The Little Caesars Pizza Bowl will be played Dec. 26 at Ford Field in Detroit, and again in 2013. The Michigan-based pizza chain announced on Monday that it will sponsor two more post-regular season … -
Little Caesars brings back 'Pizza! Pizza!' tagline
Little Caesars is bringing back its "Pizza! Pizza!" tagline after a 15-year national advertising campaign hiatus. According to Ad Age, the campaign, which launches this week, was created by BFG 9000 … -
PizzaMarketplace launches Top 100 Movers & Shakers
The inaugural Top 100 Movers & Shakers features a ranking of the top concepts, leaders and trends in the $38 billion pizza segment.- Alicia Kelso -
Little Caesars names new national creative agency
New York-based BFG 9000 has been named as Little Caesars' new creative agency after a "quiet" review, according to Ad Age. Ed Gleich, Little Caesars' senior VP of global marketing, told the … -
Franchise owners, corporate employees form American Pizza Community
America's leading pizza companies, their small business franchise owners and other groups that comprise the pizza industry announced Tuesday the formation of The American Pizza Community. This joint … -
Papa John's stops advertising on Rush Limbaugh program
About 65 companies have stopped airing their ads on The Rush Limbaugh Show following the talk show host's late February attacks on a female Georgetown law student that many viewed as misogynist. The … -
Little Caesars plans brand makeover
Little Caesars is currently looking for a new creative agency to help the company with a major brand makeover. According to Ad Age, the chain also is expected to significantly increase its ad spend … -
Report: Pizza segment focuses on value for growth
By focusing on value pricing, pizza restaurants have continued to perform well, despite unpredictable economic conditions. A new report from market research firm Mintel shows that the pizza segment's …
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