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Uncle Maddio's rewards return customers with free meal
Uncle Maddio's is hosting a customer appreciation "Bounce Back" day all day today and Dec. 7. As part of the promotion, customers who order their favorite pizzas, salads or panini from Uncle Maddio's … -
Technomic outlines restaurant visit drivers
Techmonic's new report, "Menu Positioning and Occasion Driver Consumer Trend," outlines consumer behavior and preferences regarding dining occasions. The report concludes a variety of reasons … -
Obamacare comments hurt Papa John's reputation
Anti-Obamacare comments from Papa John's CEO/founder John Schnatter, as well as a major Applebee's franchisee, appear to have driven down both chains' consumer perception, even two weeks or more …- Alicia Kelso -
5 features that frustrate restaurant website visitors
Every frustration that you eliminate from your restaurant's website removes a barrier that stops a visitor from becoming your customer. -
Study: Brand social media connections drive purchase behavior
A new study issued by digital advertising technology company SocialVibe reveals that 70 percent of consumers actively engaged in social media have made a purchase as a result of being connected to a … -
How to grow catering sales starting tomorrow
Takeout, dine-in, curbside and catering are all very different products and services and your customers will come for each of these reasons if you do a good job at designing the experiences. -
Fine tuning your mobile marketing plan
With almost 50 percent of all searches for restaurants being done by mobile devices, a mobile marketing strategy is no longer just a good idea, but a means for future survival.4 comments -
How one restaurant brand uses digital menu boards to engage guests
With its new solution, Boloco guests can play games while they wait for their food. -
The 5 rules of opt-in marketing
By Jitendra Gupta, CEO of Punchh On Nov. 14, a U.S. District Court judge in Seattle certified a class-action lawsuit against Papa John's International Inc., calling for as much as $250 million in … -
CiCi's unit treating Hurricane Sandy victims to Thanksgiving meal
The CiCi's Pizza restaurant at 1776 E. Gun Hill Rd., in the Bronx, N.Y., is not only staying open on Thanksgiving Day, Nov. 22, but is also providing a free pizza buffet all day, while supplies last … -
Q&A: The evolution of online ordering
NetWaiter's co-founder discusses how online ordering has changed from a convenient operational tool to a marketing asset.1 comment -
Facebook ordering integration on the rise at restaurants
Benefits include speed, consumer convenience and upselling capabilities.- Alicia Kelso -
Papa John's hit with lawsuit over unwanted text messages
On Nov. 9, United States District Court Judge John C. Coughenour certified a nationwide class action case against Papa John's International Inc. with potential damages of more than $250 million. The …3 comments -
Domino's Pizza launches Spanish-language mobile app
Domino's Pizza has launched a new Spanish-language ordering app for smartphones for its Hispanic consumers. With this update to its current app, Domino's currently covers more than 80 percent of … -
California Pizza Kitchen launches holiday rewards program
California Pizza Kitchen has brought back its holiday rewards program in which those who purchase $100 or more in CPK gift cards — plastic or electronic — will receive a $20 Rewards Card … -
Linking social media to loyalty programs can even the playing field
How one small chain changed the anonymous Twitterverse into a ripe platform from which to harvest one-to-one digital customer relationships.1 comment -
Restaurant customer purchases impacted by informative apps
While entertainment-based apps help create a brand's personality, informative apps can benefit both the consumer and the operator.- Alicia Kelso -
Papa John's leverages NFL partnership to launch deal
Papa John's leveraged its NFL sponsorship and its latest franchise relationship with Denver Broncos' quarterback Peyton Manning to announce a new deal for loyalty members that runs through Nov. 4 … -
Mellow Mushroom 'following' social media followers
Mellow Mushroom has launched a unique social media campaign in which the brand follows unsuspecting fans who have followed them on Facebook and Twitter. The "Follow Us and We'll Follow You" campaign … -
Restaurant consumers increasingly interested in technology
Consumers are increasingly interested in technology amenities when dining out, even though restaurants' incorporation of such amenities is slow. According to a new report from research firm Technomic …
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