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Papa John's sales bolstered by kick off of football season
Digital orders are in excess of 35 percent.- Alicia Kelso -
Restaurant customer purchases impacted by informative apps
While entertainment-based apps help create a brand's personality, informative apps can benefit both the consumer and the operator.- Alicia Kelso -
Papa John's leverages NFL partnership to launch deal
Papa John's leveraged its NFL sponsorship and its latest franchise relationship with Denver Broncos' quarterback Peyton Manning to announce a new deal for loyalty members that runs through Nov. 4 … -
Mellow Mushroom 'following' social media followers
Mellow Mushroom has launched a unique social media campaign in which the brand follows unsuspecting fans who have followed them on Facebook and Twitter. The "Follow Us and We'll Follow You" campaign … -
Study: Social media interaction leads to long-term sales increases
New research shows that social media interaction between a customer and a brand drives immediate and long-term sales increases. The 2012 LoyaltyOne Social Media Transaction Impact Study was released … -
Detroit Style Pizza Co. offering World Series deals
Detroit Style Pizza Co. will give away one free pizza for every home run hit by the Detroit Tigers during the 2012 World Series. The prizes will be awarded to the first Facebook fan to post the game … -
3 tips for creating an effective mobile website
Mobile website visitors are in a rush; make sure all of the information they need is easily and quickly accessible.1 comment -
Driving big business with loyalty programs
Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.1 comment- Christopher Hall -
Papa John's Super Bowl campaign wins cross-channel marketing award
Global interactive marketing provider ExactTarget announced that Papa John's Super Bowl-themed marketing campaign was named the best cross-channel digital marketing campaign of 2012, earning … -
New research platform measures consumer location, behavior analytics
Location analytics firm Placed has launched its Placed Panels, a free service to measure the real-world behavior of opted-in panelists. Companies can use Placed Panels to recruit panelists to measure … -
Viableware integrates payments platform into restaurant POS systems
Viableware, developer of the RAIL payment platform for restaurants, announced that it has integrated its payment technology with restaurant point-of-sale (POS) systems from MICROS, NCR Aloha and … -
Domino's joins annual St. Jude fundraising efforts
Throughout November and December, St. Jude Children's Research Hospital and its St. Jude Thanks and Giving campaign partners will give holiday shoppers new ways to help raise money for children with … -
Domino's digital channels drive ticket growth
The company marks its 75th consecutive quarter of international same-store growth.- Alicia Kelso -
OpenTable debuts free mobile service
OpenTable, a provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants, today introduced a free service that allows its … -
Operators to learn about word-of-mouth marketing in the 'social age'
Attendees of the Fast Casual Exec Summit will learn how to inspire customers to "talk up" their brands via social media.- Cherryh A. Butler -
Pizza Pizza launches Children's Miracle Network campaign
Canada's Pizza Pizza has brought back its Slices for Smiles Foundation, which will run through Nov. 11. The fundraiser allows customers to purchase designated pizzas at a reduced price with proceeds … -
Papa John's partners with Taylor Swift for new CD launch
Papa John's is partnering with six-time Grammy Award-winning singer Taylor Swift to promote the release of her latest album, Red. Papa John's is offering customers the opportunity to engage with the … -
Casey's names grand prize winner of pizza party
After a three-month search for the best local celebrities, Casey's General Stores Inc. has named Ray Sorensen II, of Greenfield, Iowa, as the winner of its Casey's Famous People Contest. Known as … -
Pizza Hut's debate promotion expanded online
Pizza Hut and The Pizza Party announced today that the "Sausage or Pepperoni?" presidential debate promotion has been expanded to the public to be asked online at PizzaHut.com/PizzaParty. The … -
NCR unveils c-store mobile payment app
NCR Corporation has introduced ConvenienceGo (C-Go), a mobile payment application for smartphones that can be store branded. The app allows convenience store shoppers to make purchases directly from …
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