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GrubHub introduces food delivery tracking platform
GrubHub, an online and mobile food ordering service, has unveiled the beta release of Track Your Grub, a new set of features that provide GrubHub diners with real-time notifications and order mapping … -
QSR technology provider EMN8 wins Best in Biz award
EMN8 Inc., a provider of transactional engagement platforms across mobile, online, kiosk and call center for the quick-service restaurant industry, has been named a Gold winner in Enterprise Service … -
Study: Measuring social media word of mouth drives restaurant traffic
Most restaurant operators believe 70 percent of customer traffic comes through word of mouth, and a majority of them use social media as the vehicle. But according to survey results published this … -
Facebook ordering integration on the rise at restaurants
Benefits include speed, consumer convenience and upselling capabilities.- Alicia Kelso -
Revention integrates online ordering platform with Facebook
Revention's online ordering platform, HungerRush, has integrated with Facebook to allow restaurants to offer their Facebook fans another vehicle to order food online, without having to leave the … -
New tech promises on-the-spot mobile engagement
Benbria, a mobile customer engagement company, has launched BlazeLoop CE (customer engagement) for the retail, hospitality, finance, banking and restaurant industries. BlazeLoop provides a one-to-one … -
Study: Restaurant industry embracing mobile advertising
The restaurant industry is quickly adopting mobile advertising compared to other industries, according to a new report released this week from Millennial Media, an independent mobile advertising and … -
Papa John's hit with lawsuit over unwanted text messages
On Nov. 9, United States District Court Judge John C. Coughenour certified a nationwide class action case against Papa John's International Inc. with potential damages of more than $250 million. The …3 comments -
Sbarro's new pizza promo yields 100K new Facebook fans
Sbarro introduced its new Neapolitan-style pizza recipe by giving away more than 35,000 free slices throughout October. The slices were delivered nationwide via branded 1940s pizza trucks. To augment … -
Commentary: What merchants want from mobile commerce
The Merchant Customer Exchange is leveraging technology to create a mobile-commerce solution.1 comment -
Pizza Patrón launches 'Ponte La Diez' campaign
Pizza Patrón has kicked off a co-branded promotion, "Ponte La Diez" or "Wear the 10," with Pepsi that is scheduled to run through the end of the year. The "Ponte La Diez" promotion offers … -
Domino's Pizza launches Spanish-language mobile app
Domino's Pizza has launched a new Spanish-language ordering app for smartphones for its Hispanic consumers. With this update to its current app, Domino's currently covers more than 80 percent of … -
Restaurants try to balance Millennial trends with other segments
According to a new report from market research firm Technomic, restaurant operators are increasingly tasked with making a connection to the influential Millennial demographic while also appealing to … -
California Pizza Kitchen launches holiday rewards program
California Pizza Kitchen has brought back its holiday rewards program in which those who purchase $100 or more in CPK gift cards — plastic or electronic — will receive a $20 Rewards Card … -
Linking social media to loyalty programs can even the playing field
How one small chain changed the anonymous Twitterverse into a ripe platform from which to harvest one-to-one digital customer relationships.1 comment -
Chuck E. Cheese to boost media weight by 25 percent in 2013
Executives have witnessed a correlation between its reduced media weight this year and slower sales.1 comment- Alicia Kelso -
Papa John's sales bolstered by kick off of football season
Digital orders are in excess of 35 percent.- Alicia Kelso -
Restaurant customer purchases impacted by informative apps
While entertainment-based apps help create a brand's personality, informative apps can benefit both the consumer and the operator.- Alicia Kelso -
Papa John's leverages NFL partnership to launch deal
Papa John's leveraged its NFL sponsorship and its latest franchise relationship with Denver Broncos' quarterback Peyton Manning to announce a new deal for loyalty members that runs through Nov. 4 … -
Mellow Mushroom 'following' social media followers
Mellow Mushroom has launched a unique social media campaign in which the brand follows unsuspecting fans who have followed them on Facebook and Twitter. The "Follow Us and We'll Follow You" campaign …
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