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The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.
Yum! Brands reach a fresh 52-week high on Friday.
Customers are now much more likely to make a comment about your business via social media where they can either gloat or vent their frustrations to an audience, so enable them.
Gas prices inch higher as summer approaches.
Seventy-nine percent of consumers trust online reviews as much as personal recommendations.
In order to resonate with customers, applications and campaigns must be exciting, unique and useful.
A robust mobile platform can help brands create a faster, frictionless relationship with consumers.
The new Louisville, Ky., location will be ‘overstaffed’ to ensure guests are taken care of ‘no matter what.’
Cheese prices rise sharply to close out last week.
In addition to cost, choose a distributor based on their food safety record and customer service metrics, as well as their sanitation practices.
You have to commit to social media, spending time there and deeply engaging with your customers.
Gas prices inch up as pumps start switching to summer blends.
In order for a marketing strategy to be successful, the operations team has to execute.
Finding a good partner and testing are critical, as the mobile app is an extension of your brand.
Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.
Brands’ innovation processes should be influenced directly by consumer feedback.
Wheat and cheese prices continue gradual declines.
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
Most exhibitors agreed this year’s traffic provided better quality leads.
Gas prices remain steady for the past few weeks.
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