LevelUp: Consumers increase spending with iBeacon technology

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

How Pie Five expanded using local marketing strategies

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

All eyes on Iraq as gas prices rise

Yum! Brands reach a fresh 52-week high on Friday.

5 ways to ramp up your restaurant's customer service

Customers are now much more likely to make a comment about your business via social media where they can either gloat or vent their frustrations to an audience, so enable them.

Cheese prices rise sharply week over week

Gas prices inch higher as summer approaches.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

How technology expands the customer experience beyond the restaurant

A robust mobile platform can help brands create a faster, frictionless relationship with consumers.

Blaze Pizza plans to become a national player by targeting Millennials

The new Louisville, Ky., location will be ‘overstaffed’ to ensure guests are taken care of ‘no matter what.’

Wheat prices fall below $7 mark

Cheese prices rise sharply to close out last week.

How to maximize your supply chain strategy

In addition to cost, choose a distributor based on their food safety record and customer service metrics, as well as their sanitation practices.

How to extend the brand experience beyond your restaurant's four walls

You have to commit to social media, spending time there and deeply engaging with your customers.

Wheat down nearly 80 cents from last month

Gas prices inch up as pumps start switching to summer blends.

Restaurant marketers: Fear of failure kills creativity

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Are you ready to add off-premise catering to your business?

Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.

Menu trends: 'Bland isn't acceptable anymore'

Brands’ innovation processes should be influenced directly by consumer feedback.

Papa Murphy’s trading at post-IPO lows

Wheat and cheese prices continue gradual declines.

Restaurant execs share successful mobile campaign stories

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Steady optimism rises from the NRA Show floor

Most exhibitors agreed this year’s traffic provided better quality leads.

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