8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

How to use your restaurant design to tell your 'real food story'

Incorporating your use of real ingredients and cooking processes into your design is vital.

5 ways to boost the fast casual mobile experience

The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.

In the restaurant Red Zone: Running the last 20 yards in the pick-up game

The success of mobile and online ordering can only be achieved when the digital strategy has an equally well-thought out plan to support pick-up or curbside delivery. Scott Marentay of Hyperactive, describes why outdoor digital signs should be part of the playbook.

Commodities: A mixed report

The price for cheese increased, wheat and gasoline decreased, natural gas was mixed, and pizza stocks mostly fell.

7 tips for running an awesome online ad campaign

Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

Revisit your beverage program to cater to customer needs

Although a majority of pizza chains offer fountain drinks or ready-to-drink options, revisiting your beverage offering could uncover opportunities to capitalize on trends.

Restaurants wooing customers on Valentine's Day

Restaurant brands are trying to entice lovers on Valentine’s Day to show them a little love.

Hispanics play huge role in Super Bowl online pizza orders

Super Bowl Sunday is the biggest day for online pizza ordering across the U.S., and Hispanics are a big part of it.

Commodities: Most prices fall

The prices for cheese increased, but wheat, gasoline, natural gas and pizza stocks fell last week.

Retailers find their sea legs with beacons for mobile engagement

Near the end of 2015, many mainstream publications rushed to declare Apple's iBeacon technology a dud — even though it's been around only since 2013. But some industry insiders believe it's too early to pass judgment.

Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

What is your restaurant's carbon footprint?

Countries and companies across the globe are making climate change high on their agenda.

6 ways to attract millennials to your restaurant

Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.

Commodities: Gasoline still a bargain

The price for cheese remained unchanged, wheat increased, gasoline decreased, natural gas increased, and pizza stocks varied.

Mobile is affecting commerce decisions for retailers

At the NRF Big Show, a panel discussion about what's next in payments focused on the role technology has played in consumers' expectations as they interact with their favorite brands.

Merchants shift priorities to better serve today's consumers

At the National Retail Federation Big Show, London-based multinational retailer Marks and Spencer described how it created a new loyalty program.

Word-of-mouth marketing: Is it still important?

Does anybody talk anymore? As we start 2016, we consistently see the introduction of new changes to our industry that prove that the pizza marketplace, like any other industry in the 21st century, is driven largely by technology, social media and digital advertising.

Growing reception and use of restaurant self-serve POS

While rugged mobile tablets are making their way into the food services market, one element of the checkout experience that continues to be in demand for restaurant patrons are self-serve kiosks.

Commodities: Gasoline prices continue to fall

The prices of cheese, gasoline and natural gas decreased, while wheat remained unchanged.

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