A look at Domino's new store prototype

Aug. 28, 2012 | by Alicia Kelso

Domino's has launched a new, modernized store design that includes a spacious lobby, dine-in seating, flatscreen TVs and more.

Additionally, the prototype units also boast the company's new, single-tile logo, which will begin appearing in marketing materials in October.

After years of development and concept testing, the Domino's Pizza "store of the future," as it's known by the company, will have pizza makers on display in the "Pizza Theater" as they prepare customers' orders.

Depending on square footage availability, the new store design allows flexibility for a number of features not available at traditional Domino's Pizza stores. These include a comfortable lobby, open-area viewing of the food preparation process, including a step platform for children to see the action, and the ability to order from a kiosk and track carryout orders electronically. Some stores will include in-store dining areas complemented by large flatscreen TVs.

Also, some stores may feature a number of "grab and go" items, such as salads, milk, cookies and mini dessert parfaits.

Thus far, about 12 of these concept stores have been built across the country, including in Las Vegas and Gulfport, Miss.

All new stores built in the U.S. and a number of other countries will feature the new logo and key components of the new design. The company will also only allow existing stores that have undergone major updates and remodeling to use the new logo signage.

Check out some of Domino's new store design elements here.

Read more about restaurant design and layout.

Topics: Customer Service / Experience , Domino's Pizza , Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout

Alicia Kelso / Alicia has been a professional journalist for 15 years. Her work with FastCasual.com, QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including NPR, Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.
View Alicia Kelso's profile on LinkedIn

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