Customer demand prompts new pizza size at Sam & Louie's unit

 
Aug. 2, 2013 | by Alicia Kelso

Sam & Louie's restaurant in Beatrice, Neb., has added a new pizza size — 14-inch — to the menu, a move prompted by customer requests.

"We were missing that comparable 'large' size you get at other places which is your standard 14-inch pie," said owner Steve Engelbrecht. "By adding this new size and lowering our pizza prices, we stay competitive with pricing and our customers can have the best pizza in town."

The restaurant now features New York-style pizza by the slice, as a medium 12-inch size, the new large 14-inch, the extra-large 16-inch, or the Big Apple, which is an 18-inch pizza. Customers can choose from 20 specialty combinations or create their own.

"This is a major move for Sam and Louie's. We are very excited to see what impact this can have, especially in the smaller market stores. The belief is that we can grow sales in our small town stores by giving the people something that they are more familiar with, at a price point they are more comfortable with. We can still afford to put out our top quality pies at a more comparable price point by adding a 14-inch pizza to our menu," said Tammy Nun, director of Marketing.

Nun adds that all new units will include the 14-inch size moving forward, and the menu transition will soon be happening in Elkhorn Neb., the brand's corporate training store.

"There are two to three other existing locations that will likely transition to the new pizza sizing and pricing between now and the end of the year," she said.

There are 24 Sam & Louie's locations throughout Nebraska, Iowa, Kansas, Montana and South Dakota.

Read more about food and beverage options.


Topics: Food & Beverage , Marketing / Branding / Promotion


Alicia Kelso / Alicia Kelso has been a professional journalist for 15 years. Her work with QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.
View Alicia Kelso's profile on LinkedIn

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